It's mission
To launch the world's first Telehealth platform for Black people–with the goal of improving health outcomes for all Black Americans.
How we supported it
Rather than just design a new brand, we positioned Black Telehealth as the next step in the Civil Rights movement, urging prospective patients to join and "claim their right to good health." Our brand strategy focused on creating a visual identity that feels empowering and approachable, striking the right balance of trust and warmth—essential qualities in healthcare.
Identity and branding
We designed a bold 'B' logomark that feels strong and empowering, and paired it with a typeface whose subtle curves add warmth and approachability—striking the perfect balance of trust and confidence.
The brand uses green to symbolize health, growth, and wellbeing, while a modern take on the Pan-African flag colors keeps the look authentic and contemporary.
The brand uses green to symbolize health, growth, and wellbeing, while a modern take on the Pan-African flag colors keeps the look authentic and contemporary.
Website
The website was designed to be responsive across all devices, with clear information architecture and small, joyful parallax moments.
Design can’t solve systemic injustice—but it can help build the systems that do.
