Utility and Accessibility
We created and organized the website to be intuitive while keeping the primary focus on visitor relationships. Content is easily accessible and integrated across one global umbrella and brand image. Visitors are presented key information (and catered information when mobile location targeting is active) with easy gateways to spend hours within the Guggenheim’s rich and diverse content.
Digital Museum
Many art-lovers around the world are unable to experience a brick-and-mortar Guggenheim location. Easy gateways were created to encourage exploration of the exhibitions as well as the rich archival content which dates back to the 1930s. An immersive experience showcases artwork as if the user were physically at the museum. Digital visitors can explore artwork to scale, listen to audio tours, watch video and see high-quality images of artworks from multiple angles.
The Guggenheim Brand
This long overdue redesign brings the institution into modernity. The design is rooted in brand strategy and hierarchy of the innerworkings of the Guggenheim Institution. After many years in use, the website still delivers excellent user experience and provides rich digital content to visitors all over the world.
