Reading Feminism

brand identity & collateral

Project Overview

Reading Feminism is an educational podcast where host Juliana Costa breaks down both well-known and lesser-known feminist texts, sparking meaningful conversations about their ideas and impact. I partnered with Juliana, a gender studies expert, to craft a brand that resonates with academic audiences and gender-identity enthusiasts alike.Through a deep brand discovery process, we realized the challenge was to push beyond typical feminist visuals while staying true to the scholarly world and today’s feminist movement. The outcome is a fresh, forward-thinking visual identity that helps Reading Feminism stand out in a crowded podcast landscape.

Scope

Brand Strategy
Brand Identity
Guidelines

Collaborators

Elisa Penello, Creative Direction + Design

Logo elements

Stepping away from traditional feminist symbols, the abstract logomark takes inspiration from audio waves and subtly suggests a row of books—just a little imperfect, just like the conversations the podcast sparks. The typeface stays mostly neutral but shows personality in small details, like the curves in the “a”, adding a gentle feminine touch. Left-aligned typography reflects the natural flow of English text, reinforcing the podcast’s focus on books and ideas.

Color palette

Purple has been a defining color of the feminist movement since the early 1900s. Embracing bold shades of red and pink as complementary colors amplifies a message of unapologetic femininity, celebrating strength and empowerment.

Brand guidelines

We created a custom brand guidelines document for Juliana and the Reading Feminism team. It covers everything from logo usage and color palette to typography and how to use photography in layouts, making sure they have a clear, consistent framework to tell their brand story across all future print and digital materials.