Share What You Know Summit

CREATIVE DIRECTION, BRANDING, DIGITAL MARKETING, WEB DESIGN

Project Overview

I was hired to art direct the branding and marketing campaign for Teachable’s annual online summit, Share What You Know, designed for aspiring entrepreneurs eager to transform their experience and know-how into thriving online businesses. The creative vision was to embody the spirit and excitement of starting a new business, keeping it rooted in the Teachable brand style but creating a unique expression with dynamic color, layout, typography and animation. I led the creative direction across all touchpoints, including landing pages, email campaigns, social media and digital ads, while managing a small team of designers to bring the vision to life.

Scope

Creative Direction
Branding
Digital marketing campaign
Social
Web Design

Collaborators

Elisa Penello, Creative Director and designer
Robin Sessions, Designer
Jess Catorc, Brand Strategist
Kreshnik Beqi, Developer

The landing page

The landing page was designed with conversion in mind, merging engaging storytelling with targeted sales messaging to drive action to register for the event.

Each section was thoughtfully crafted to lead users effortlessly toward signing up, with carefully placed CTAs throughout to make it easy for the user.

The playful design was fully optimized for both desktop and mobile, with joyful parallax moments, delivering a seamless, visually impactful experience across all platforms.

Multi-channel social, digital, & email marketing

We combined paid and organic social strategies to boost reach and conversions, using eye-catching ads with simple animations to drive traffic to the landing page. Organic content kept audiences engaged by teasing speakers and reinforcing brand recognition with consistent visuals. Targeted digital display ads extended the campaign’s reach, while a well-timed email campaign with compelling storytelling maximized engagement and guided recipients toward registration.

The Share What You Know campaign broke records, attracting over 70,000 engaged online attendees and driving a significant boost in sales on the Teachable platform.